“One sticks one’s fingers into the soil to tell by the smell in what land one is: I stick my finger into existence – it smells of nothing. Where am I? Who am I? How came I here? What is this thing called the world? What does the world mean? Who is it that lured me into this thing and now leaves me there?...... How did I come into the world? Why was I not consulted?.... but thrust into the ranks as though I had been bought of a kidnapper, a dealer in souls? How did I obtain an interest in this big enterprise they call reality? Why should I have an interest in it? Is it not a voluntary concern? And if I am compelled to take part in it, where is the director?..... Whither shall I turn with my complaint?”                                                                      A quote from Kierkegaard.
 

In design ethics, as in so many other fields, modern industrialized society has recklessly and willfully abandoned our great classical heritage. Modern society has degraded the very concepts without which ethical and aesthetical design cannot be conducted. These are concepts such as belief, honesty, sensual happiness, love, temperance, passion, respect and harmony. 

Frenus Rörich believes that happy buildings can make happy people. Happy people can make a happy society. That is how he designs and draws building plans.